In 2018 the founder of Samera’s Couture was inspired by the idea from her working experiences in retail since 2013. Samera has been passionate about clothing Retail and Beauty since it had been more satisfying than any other Job she had done. Holding a Business Management degree meant that she was able to turn a passion into a career. Much of the encouragement to continue to do what she does best was from existing Pakistani designers such as Khaadi, Sana Safinaz, Baroque, Sifona and Saphire. At only 23 she had a role as a Regional Training manager for one of the biggest IT companies in Europe, combining both her retail management knowledge and her IT skills she then decided to begin the journey as the CEO of Samera’s Couture.